Why We Wag
Our Mission
Troy & Tails was born to bring life to the invisible and powerful bond that exists between pets and their humans.
We’re here to celebrate that one-of-a-kind love — through enchanting experiences where every detail, from thoughtful design to heartfelt service, adds a sense of belonging, care, and genuine affection.
I started this project with a simple but deep desire:
To share the beauty, joy, and unconditional love that animals bring into our lives every single day.
My dream is to see pet parents happier, pets healthier, and homes more connected — with every choice guided by both function and aesthetic, designed with care for those who mean the most to us.
At Troy & Tails, our mission is to spread love through products that truly touch hearts — pieces that bring lightness, beauty, and purpose to the everyday life of anyone lucky enough to love a pet.
Because we believe every item should reflect not only your pet’s spirit, but yours too —
a shared identity shaped by a bond that’s deeply unique and full of meaning.
Here, everything is made to strengthen that connection and create unforgettable memories between you and your best friend.
Our Core Values
Unconditional Love for Animals
Everything we create begins with the deep, soulful bond we share with our pets. This love is not just our foundation — it's our daily inspiration.
Meaningful Quality
We carefully select products that are not only beautiful and stylish, but also safe, functional, and made to last. Because your pet deserves nothing less than the best.
Well-being with Intention
From cozy essentials to thoughtful innovations, our products are chosen to support your pet’s health, comfort, and emotional happiness — always with love and care.
Joyful Living
We believe pets make life lighter and more magical. That’s why we offer items that spark play, fun, and moments that make tails wag and hearts smile.
A Personal Bond
Born from the love for our own companions, Troy & Tails is a brand built on real stories, real pets, and real connections. Every customer becomes part of our extended furry family.
Our Purpose
At Troy & Tails, our purpose is to celebrate the deep, joyful bond between pets and their humans. Inspired by the love we share with Troy and Selena, we’ve created an online space where pet lovers can find thoughtfully curated, high-quality products that bring comfort, style, and happiness to everyday life with their furry companions.
We believe in more than just selling pet goods — we’re here to enhance well-being, honor connection, and offer a delightful shopping experience rooted in love, care, and a shared appreciation for the magic that animals bring into our lives.
Welcome to a community where tails wag, hearts connect, and every choice is made with meaning.