Why We Wag

Our Mission 

Troy & Tails was born to celebrate the invisible yet powerful bond between pets and their humans: a connection that transforms everyday life into something extraordinary.

Our mission is to create enchanting experiences through a curated selection of premium products, where every detail — from thoughtful design to heartfelt service — adds meaning, beauty, and care.

We believe in more than functionality. Each piece is chosen to inspire moments of joy, well-being, and belonging, reflecting not only the spirit of your pet but also your own.

At Troy & Tails, we exist to bring love, style, and everyday magic into the homes of pet lovers, honoring the bond that makes life brighter, softer, and deeply unique.

Our Core Values

Unconditional Love
Love is our foundation and daily inspiration: the heart behind every choice we make.

Premium with Purpose
We curate timeless, high-quality products that unite beauty, function, and durability — because pets deserve only the best.

Well-being by Design
Every item is selected to nurture health, comfort, and happiness, crafted with care and intention.

Joyful Magic
We believe pets make life lighter and more magical. Our products spark play, love, and radiant everyday moments.

True Connection
Born from real pets and real stories, Troy & Tails is more than a brand, it’s a community where every customer becomes part of our extended furry family.

 

Our Purpose 

At Troy & Tails, our purpose is simple yet profound: to honor the extraordinary bond between pets and their humans.

Inspired by Troy, the radiant sun, and Selena, the mystical moon, we bring together design, quality, and emotion in a curated universe of premium products.

More than goods, our creations are gateways to comfort, beauty, and unforgettable memories, reminders of the love and magic that pets bring into our lives every single day.

Welcome to Troy & Tails: where tails wag, hearts connect, and everyday life becomes extraordinary.